{"id":2815,"date":"2021-02-25T16:24:17","date_gmt":"2021-02-25T15:24:17","guid":{"rendered":"https:\/\/monocle.lu\/?p=2815"},"modified":"2022-05-06T17:45:58","modified_gmt":"2022-05-06T15:45:58","slug":"apple-non","status":"publish","type":"post","link":"https:\/\/monocle.lu\/en\/2021\/02\/25\/apple-non\/","title":{"rendered":"APPLE: NO"},"content":{"rendered":"<div>\n<p>... No, it's not progressing. Like you, I have seen the headlines \"APPLE: REVENUES GREATER THAN $100 BILLION IN LAST QUARTER\".<\/p>\n<p>But the explanation is simple: instead of launching their new IPHONE model in Q3 like every year, Apple launched it in Q4.<\/p>\n<p>If we look at a half year, we cancel this effect and here is what it gives us in terms of revenues:<br \/>\n<em><br \/>\nIPhone revenues in $Bn for the 2nd semester<\/em><\/p>\n<\/div>\n<ul>\n<li>2017: 90<\/li>\n<li>2018: 89<\/li>\n<li>2019: 89<\/li>\n<li>2020: 90<\/li>\n<\/ul>\n<div>\n<p>Ok, with the pandemic Apple has sold a little more Macs, iPads and services. But the sinews of war are still the IPhone and the IPhone is not growing anymore. Nada. Zero.<\/p>\n<p>And if this is the kind of figures the market relies on to justify a capitalization that went from $900 Bn to $2,200 Bn, I'm happy to stay out of this happy club.<\/p>\n<p>Have a good week,<br \/>\nCharles<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8230; Non, \u00e7a ne progresse pas. J&rsquo;ai vu comme vous passer les titres \u00ab\u00a0APPLE : REVENUS SUPERIEURS A $100 MDS AU DERNIER TRIMESTRE\u00a0\u00bb. Mais l&rsquo;explication est simple :&#8230;<\/p>","protected":false},"author":8,"featured_media":2926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-billet-de-monocle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monocle - APPLE : NON<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monocle - APPLE : NON\" \/>\n<meta property=\"og:description\" content=\"&#8230; Non, \u00e7a ne progresse pas. 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