Les Billets de Monocle

The split ✂️

12 April 2022

Normally a split is when the price of a share has risen a lot, the old share is redivided into X new shares, so that the price is affordable again for the small holders.

Financially it doesn't change anything: I had a pizza with 4 slices, I divide the same pizza into 8 slices: each new slice is half the size of the previous one but the pizza has not changed in size. 2 times more slices 2 times smaller.

Examples of splits: in 2020, after strong increases in their respective share prices, Apple and Tesla announce splits. Why not.

Now, a month ago, we saw a more folkloric split: Amazon. Because Amazon announces this split while its price increase over the last months is nada, zero, nicht. In fact, for the last 18 months, the stock has been around $3000. The only reason for this split would seem to be to give the stock price some color. It worked well, but only for a few days: in fine, remember, the size of the pizza does not change. It took a few days for the market to integrate this notion, but it is now the case: Amazon is still worth nearly $3000 tonight.

Today, here's the split that could only happen in a market as gamestopian as the current one: Shopify. Because what has Shopify's stock price done in the last 18 months? It's lost 66%. The stock has gone from $1,500 to $600. Splitting after a decline is new in 2022. It's a sign of the times. Kind of a desperate move, and it won't change the size of the pizza.

Shopify releases in 15 days. If you're a shareholder, I remind you that Shopify is valued tonight at nearly $80 Billion. In the last quarter, it made an operating profit of $14 Million...

Have a great week,

Charles

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